650% AdWords Leads Gained
During week one, they were receiving 10 leads per week from AdWords. After developing new campaigns, leads generated from AdWords soared to new heights at 75 leads per week. For the same budget that was bringing in 10 leads per week previously, we were able to increase leads generated by a considerable value of 650% .
86% Cost Per Inquiry
During their first week of advertising, the average cost of receiving an inquiry (CPA – Cost Per Acquisition) was nearly $50. By week 9 we were able to reduce this cost by 86% ($47.49 to $6.62). This effectively provided them with nearly 7X the inquiries for the same weekly cost.
438% Conversion Rate
Over the first 9 weeks our team created a more consistent customer experience from their Google search, to the ad they see, to the page they land on. The result of our conversion rate optimization was a steadily improving AdWords conversion rate (the % of clicks that turn into leads).
Challenge
A Chicago limo company who had worked with a number of digital agencies approached us to take their Google AdWords account to the next level. Their current PPC management agency was not providing them with any reporting or access to their AdWords account. They were spending $500 per week and simply couldn’t break 10 lead phone calls per week.
SunleafPPC Case Studies- Elite Renal Limo-project
Goal
Our client wanted to work with an agency that would provide them with transparency and a consistent stream of qualified limousine leads week-over-week. Like most of our clients, they came to us to get a greater return for their ad spend in their AdWords account.